Featured Founders

Recommended Podcasts for Women Founders

A curated list of podcasts that amplify women entrepreneurs, share honest founder journeys, and open doors for meaningful visibility.

Explore shows that welcome thoughtful conversations about building, leading, and growing with purpose.

Marketing Plan for Tech Startups

Hosts: Justyna Bak

Overview

A hands-on guide to building a marketing plan that actually works. Drawing from her experience leading go-to-market efforts at Google and advising AI startups, Justyna Bak breaks down how to position your product clearly, tell a story that connects, and turn AI into your marketing advantage.

  • How to position your product so your value is unmistakable

  • How to use storytelling to connect emotionally with your audience

  • How to build brand consistency that compounds trust

  • How to turn AI into a marketing superpower

  • Startup founders seeking clarity and traction

  • Marketing leaders aligning teams for growth

  • Future marketers entering the tech world

Justyna Bak is a marketing executive based in San Francisco who has helped bring emerging technologies to market across mobile, cloud, and AI. Her career includes leadership roles at Google, Cisco, and fast-growing startups. She now advises AI companies on go-to-market strategy and contributes to Harvard Business Review and other forums.

Justyna Bak is a marketing executive based in San Francisco who has helped bring emerging technologies to market across mobile, cloud, and AI. Her career includes leadership roles at Google, Cisco, and fast-growing startups. She now advises AI companies on go-to-market strategy and contributes to Harvard Business Review and other forums.

Justyna Bak is a marketing executive based in San Francisco who has helped bring emerging technologies to market across mobile, cloud, and AI. Her career includes leadership roles at Google, Cisco, and fast-growing startups. She now advises AI companies on go-to-market strategy and contributes to Harvard Business Review and other forums.

Location: Virtual

Topics: Entrepreneurship