Featured Founders
Books For Founders
A curated collection of reads shared by founders, authors, and collaborators who are redefining what it means to build with purpose.
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Marketing Plan for Tech Startups
Built on Real Success Stories
Author: Justyna Bak
Overview
A hands-on guide to building a marketing plan that actually works. Drawing from her experience leading go-to-market efforts at Google and advising AI startups, Justyna Bak breaks down how to position your product clearly, tell a story that connects, and turn AI into your marketing advantage.
What You’ll Learn
How to position your product so your value is unmistakable
How to use storytelling to connect emotionally with your audience
How to build brand consistency that compounds trust
How to turn AI into a marketing superpower
Who It’s For
Startup founders seeking clarity and traction
Marketing leaders aligning teams for growth
Future marketers entering the tech world
About the Author
Justyna Bak is a marketing executive based in San Francisco who has helped bring emerging technologies to market across mobile, cloud, and AI. Her career includes leadership roles at Google, Cisco, and fast-growing startups. She now advises AI companies on go-to-market strategy and contributes to Harvard Business Review and other forums.
Le Workbook: Ultimate Guide for Founders
Design Your Startup, Create an Impact, and Fundraise for Growth
Authors: Le Studio, Sophie Durey, and Karine Sarkissian
Overview
Le Workbook is a hands-on guide created by Silicon Valley investors and founders to help you turn your ideas into profitable ventures. Using a sprint-based approach, it brings together practical tools, proven methodologies, and structured exercises to accelerate your progress. Whether you’re refining your business model, preparing to fundraise, or launching your first product, this workbook helps you gain clarity, focus, and momentum on your entrepreneurial journey.
What You’ll Learn
How to translate your ideas into a clear, scalable business model
Actionable frameworks for product design, validation, and go-to-market strategy
Investor-backed insights on pitching and fundraising
Tools to track your progress, manage priorities, and maintain founder resilience
Silicon Valley-proven methods for building impactful startups
Who It’s For
Aspiring entrepreneurs ready to bring their ideas to life
Early-stage founders looking to structure and refine their business model
Startup teams preparing to raise funding or accelerate growth
Business students and innovation professionals interested in startup design
Founders seeking clarity, structure, and accountability in their process
About the Author
Le Studio is a Silicon Valley based Venture Studio as a Service dedicated to empowering the next generation of founders. Co-authors Sophie Durey and Karine Sarkissian draw from their experience mentoring startups across the U.S. and Europe, bringing together strategic insight and practical expertise to help founders design meaningful, fundable companies.
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